Yes, you know it's nearly Xmas when the Coca Cola Xmas ad comes on TV. With the 'war' on advertising getting hotter and hotter each year, it seems to reach a climax with the end of year Xmas ad.
The Christmas Ad Bonanza began in 1978 with Woolworths, who flaunted then TV stars Windsor Davis, Nicholas Parsons, Tony Blackburn and Top of The Pops specials Pans People urging us to buy Brut and stereo music centers. The trend quickly spread and we were soon inundated with famous ads by Irn Bru- who spoofed The Snowman in 2006,
Boots, M&S, Debenhams and my personal favourite Famous Names with the brilliant Terry Thomas.
This year has seen a major step-up from the larger companies and incorporating celebrities seems to be the way forward.
Morrisons have Ant and Dec captivated by a dancing gingerbread man to the sound of 'Be Our Guest' from Disney’s 'Beauty and The Beast
M&S see Rosie Huntington-Whiteley, David Gandy and Helena Bonham-Carter play out scenes from Alice in Wonderland, Aladdin and The Wizard of Oz
Celebrities are wise to the advantages of being seen in a Xmas ad- take the Spice Girls they did 2.
This year Lily Allen has used her John Lewis ad as a way of launching her back on the music scene. With her new album out next year this is a perfect platform for her to get back in the audience's eye after 3 years out to have a family.
So sit back and revel in the comforting, mood enhancing, mini- epic that is the Christmas TV ad.
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